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TALKING TRASH: HOW TO MONITOR YOUR ONLINE REPUTATION October 12, 2011 (0 comments)
Seattle, WA--Payscale.com, an online site for human resources professionals, recently featured a blog discussing how a company’s online reputation can affect its ability to hire top talent.
But a company’s online reputation can affect more than job applications. Jewelers know that if a disgruntled customer wants to grab a mouse and share his frustration with the world at large, it can affect sales. While one disgruntled customer may stand out as sour grapes among a host of positive reviews otherwise, a steady stream of lukewarm reviews is no good either.
Luckily, the same tools you’d use to monitor your reputation as an employer also can be used to monitor your reputation in general.
Payscale.com recommends these:
1. Google Alerts– A free service that sends you email alerts, as often as you would like, anytime your company’s name comes up on the web. You’ll know if you are mentioned in an article or blog.
2. Social Mention– Social Mention tracks Twitter, Facebook and blog comments for any mention of your company or company leaders’ name.
3. Crowdbooster– Crowdbooster also looks at Twitter and Facebook mentions.
4. Summify– This service sends Twitter and Facebook mentions to your email or phone.
5. Addict-o-matic- Addict-o-matic creates a web page that reads like a news magazine on whatever topic you would like to track, such as your company or CEO's name.
Once you’ve established what people are saying about you, you can use that information to adjust your messages accordingly. Promote what’s good, and work on changing what’s not so good—again, starting with online self-promotion such as Facebook, Twitter, and other sites.