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Understanding ECommerce Data #8: Customer Acquisition Cost February 19, 2020 (0 comments)


Merrick, NY--“Customer Acquisition Cost (CAC) measures the cost of converting a potential lead into a customer. Businesses will use this metric to determine their profitability because it compares the amount of money they spend on attracting customers against the number of customers they actually gained." --Hubspot

When you’re using online marketing to attract customers to your jewelry store or sell pieces online, it can be tempting to continue dumping money into your marketing to get customers any way you can–regardless of the cost, time, and energy. Click here to continue reading on 

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