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19-Year-Old Entrepreneur Hits $1 Million in Sales with Her Jewellery Line, EP Jewels July 04, 2023 (0 comments)


New York, NY--A young entrepreneur, Evangelina Petrakis, has generated over $1 million in sales through her jewelry company, EP Jewels, at 19. A high school graduate, Evangelina used social media to launch and elevate her brand.

[Image via EP Jewels]

According to an Insider article, at 16, she founded EP the Label, a handmade tie-dye apparel business. However, recognizing her passion for jewelry and desire for creative expansion, she established EP Jewels in 2021. This venture tapped into her childhood fascination with jewelry and allowed her to express herself better.

The article noted that social media became her catapult to success. She grew a substantial following across Instagram, TikTok, and YouTube. Her social media strategy involved wearing different pieces from her collection in each post and providing links to purchases. This approach created an authentic connection with her followers, earning their trust.

According to the article, running her business often involves working between 40 and 80 hours a week. Evangelina manages everything from video creation, design, and customer correspondence, to daily operations, with her mother's help. Occasionally, she hosts pop-up events in New York, enabling customers to experience her jewelry in person.

The article noted that her youth occasionally posed challenges, but Evangelina's commitment and business acumen convinced manufacturers. Her consistency in maintaining a strong social media presence and continually evolving her designs and strategies has been pivotal to her success.

As per the article, Evangelina encourages young entrepreneurs to focus on networking, as her collaboration with a social media influencer for an exclusive collection boosted her brand's visibility. She underscores the value of authenticity and continuous growth for young entrepreneurs.

Learn more in the entire Insider article.

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