Sales Strategy

Fortuna Auctions’ August Results Show Thriving Secondhand Market September 30, 2020 (1 comment)

New York, NY—Fortuna Auctions’ August results show that the secondhand market for luxury jewelry and watches is powering ahead. Almost all lots—both jewelry and watches—fetched prices in line with pre-sale estimates. In a few cases, lots either came in below or remained on the low end of the estimate but more often lots sold for amounts near or over the high-end estimate. All sold prices include hammer plus buyer’s premium.

Related: Want to Attract More Customers? Try Offering Secondhand Jewelry

Here are some results from Fortuna’s August auction. Its September auction just concluded this week. 14k gold flower earrings, Italian manufacture, estimated to fetch between $800 and $1,200, sold for $1,700:

18k gold and lapis brooch by Rossi sold for $875, $125 shy of a pre-sale estimate of $1,000 to $1,800: 

A 44 mm steel Panerai Luminor estimated to fetch between $4,000 and $6,000 fetched $6,250:

A Bvlgari 18k rose gold and diamond Serpenti Tubogas (top of page) sold for $13,750; its pre-sale estimate was between $6,000 and $9,000. A Hublot Big Bang Chronograph in titanium and 18k rose sold for $15,000; well over the pre-sale estimate of $8,000 and $12,000:

.

 

Both a Calibre de Cartier and the Rolex Sea Dweller Steel sold within estimates. The Cartier fetched $5,625 on a $4,000 - $6,000 pre-sale estimate and the Rolex sold for $7,500 on a pre-sale estimate between $6,000 and $8,000: