Sales Strategy
Gorjana’s Clienteling Approach Skyrockets SMS Conversions by 8.4%: Here’s How July 04, 2023 (0 comments)
Laguna Beach, CA--gorjana, spotting an opportunity to increase brick-and-mortar traffic through SMS communications, approached Endear in the summer of 2020.
[Image via Endear]
They envisioned SMS as an effective communication tool for two main reasons:
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Their in-store teams could maintain smooth communication with their local clientele.
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Customers could stay informed about the brand's news and products.
Endear's solution, says the company, helped gorjana achieve its in-store sales targets. The SMS templates enabled their retail teams to interact with any responding customers and maintain key promotional messaging across all store locations.
Gorjana personalized their templates to incorporate critical features:
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They retained the human touch in their messages.
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Personalized every template by addressing the customer by name and including a sign-off from the gorjana associate.
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When appropriate, texts contained in-store-only offers and exclusive event invitations to encourage customers to visit.
Gorjana could accurately assess the effectiveness of its new SMS strategy. The results?
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Gorjana's messages recorded an average conversion rate of 8.4%.
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Most customers converted within a week of contact.
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65% of sales from SMS occurred at a physical store.
The conversion rate impressively rose to 20% when SMS was used to respond directly to a gorjana customer.
Curious to know more about why the gorjana team will continue using Endear?