Sales Strategy

Unlocking the Power of SMS Marketing: An Expert Guide June 12, 2023 (0 comments)

Newton, MA--In the ever-evolving marketing landscape, brands need to leverage tools that create fast, engaging connections with customers. SMS marketing fits the bill, potentially delivering instantaneous, pointed messages directly to customers. However, certain best practices must be upheld to avoid overwhelming or alienating consumers.

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According to a Tech Market guide, when properly used, SMS marketing offers a highly effective channel for customer outreach, as noted by Amber Smetana, SMS marketing lead at Peoples Jewellers, part of Signet Jewelers, in the guide. She emphasized that thoughtful, tailored messaging coupled with continuous A/B testing of factors like timing and calls to action can significantly optimize this platform.

The guide noted that seasonal or event-centric content could further enhance the effectiveness of your campaigns. As SMS serves as part of a broader communication strategy, integration across multiple channels - emails, social media, and more - is crucial to maintaining a consistent customer experience, advised Smetana.

Segmenting the customer base can help personalize messages, with factors such as demographics, purchase history, and customer engagement playing a vital role. However, brands must be cautious when sending texts with external links to avoid raising security concerns.

The guide noted that exploring innovative content approaches, such as emojis and capitalized words, can add a distinctive flair to your messages. The information gathered from SMS marketing efforts can provide valuable data for refining future campaigns and understanding customer behavior.

Learn more in the entire Tech Target guide.