Sales Strategy
Crafting Captivating Imagery: The Art of Jewelry Photo Editing June 12, 2023 (0 comments)
New York, NY--The potency of jewelry photo editing in creating a striking presence in a crowded marketplace cannot be overstated, according to a recent article. Independent jewelers often find the task of capturing the vividness and intricacy of their pieces a formidable one, with the delicate balance of size, light, and the reflective nature of gemstones proving particularly challenging.
[Image via Pexels Commons]
According to a Picup Media article, professionally shot jewelry images hinge on a myriad of factors, including the successful setup of optimal lighting conditions, an understanding of commercial jewelry photography, and staying up-to-date with the latest advancements in camera equipment.
The article noted that opting out of product photo post-processing is not a luxury you can afford in a digital world. They must be impeccably edited to present the e-commerce product images with conviction. Critical considerations include the selection of the right personnel for the job and identifying the required edits, such as background removal, lighting adjustments, removing reflections and imperfections, adjusting shadows and contrast, and cropping and resizing.
The article noted that optimizing proficiency with editing software or hiring expert photo editors can significantly elevate the website's professional look and impress the customers.
As per the article, today's jewelry images are invariably bolstered by photo editing services and advanced photo retouching techniques. They amplify the 'wow' factor and significantly enhance the customer buying experience.
The article noted that quotes such as 'This ring would be perfect for my wife' or 'My wife will definitely love this necklace,' standard in the jewelry sector, underscore the emotional attachment associated with purchases.
The article stated that steps for touching up a ring, for instance, include clipping onto a white background, employing metal-specific photo-retouching processes, and creating a natural shadow based on the ring's position.
Learn more in the full Picup Media article.