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Jimmy DeGroot: Ways to Encourage Your Sales Staff June 29, 2023 (0 comments)

Jimmy DeGroot Store Headshot

Green Bay, WI--Jimmy DeGroot of Train Retail says that the best to provide encouragement to your sales staff is through numbers and metrics. If you tell Sandy that her sales are down compared to Patrick’s, you created hurt feelings and animosity. It’s better to say Sandy your average sale is 12 percent below the store’s average. Watch the video.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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