Sales Strategy
Help Watch Clients Become Wise Collectors With These Investment Tips November 03, 2021 (1 comment)
Singapore—Jewelers can help budding watch enthusiasts become knowledgeable collectors with a few tips for buying investment-quality watches. While we’re always a little nervous about connecting the word “investment” to jewelry, gems, or watches, the fact is some watches have appreciated in value as much as 57% in the last three years. And there definitely are buyers who will look at the investment value of a watch first, vs. a collector who is fascinated by the watch’s features.
This article from the Singapore edition of Harpers Bazaar offers some tips to guide your watch customers toward timepieces that are likely to be a good investment. To excerpt:
1. If investment is the primary goal, pick one or two brands, and start with proven brands rather than obscure ones. Rolex and Patek Philippe are good choices, says the article. So are Cartier, Omega, Breitling, Audemars-Piguet, IWC, Jaeger-LeCoultre, and Panerai.
2. Do your research.
3. Look for something unique, such as limited-editions or collaborations.
4. Focus on mechanical watches rather than quartz, and maintain the watch properly.
5. Accept that your watch might not sell when you want it to, so buy it with the idea of wearing it and enjoying it.