Sales Strategy

Hilary Finck Jewelry’s Remarkable Marketing Evolution Post-Grant Win August 28, 2023 (0 comments)

New York, NY--Hilary Finck Jewelry is under intense scrutiny, with enthusiasts and experts eager to understand the brand's revamped marketing strategy. 

[Image via Joy Joya]

A recent Joy Joya podcast unveiled that starting from July, there's a clear intention by Hilary Finck Jewelry to optimize September, priming for the holiday rush. Sources inquired into Hilary's innovative business approach during summer, traditionally seen as a less active period for businesses. Hilary emphasized the importance of strategic planning, comparing it to a roadmap in an unpredictable journey.

Laryssa Wirstiuk, a marketer featured on the podcast, noted an intriguing trend: Consumers often lean towards newer collections, perhaps due to the comfort found in legacy items. Highlighting the brand's signature 'Hand Hammered' collection, Wirstiuk underscored the significance of crafting gripping stories around products.

An integral part of the episode revolved around the brand's close monitoring of Key Performance Indicators (KPIs). With a focus on metrics like website engagement, email outreach, and social media traction, the brand is honing in on nuances, like varying web traffic, which could revolutionize systems such as the abandoned cart email strategy.

Learn more or listen to the entire podcast published by Joy Joya.