Sales Strategy

How Retail Jewelers Can Generate Leads With Digital Marketing March 11, 2022 (0 comments)

Merrick, NY--Having a digital presence is a must for business. A robust online presence also has other benefits, such as generating high-quality business leads.

The real estate market's an example of how well digital marketing can generate leads. According to the National Association of Realtors (NAR) report, 97% of home buyers searched for homes online in 2020. The dependency of an entire customer base on search results isn't just a trend – or business prospect – exclusive to real estate. A McKinsey report from 2020 highlighted that the most prominent jewelry groups only make up 12% of the worldwide jewelry market. Most jewelry stores are primarily local, so jewelry business owners can utilize digital marketing tools such as geofencing local strategy to reach out to the local market. 

The Entrepreneur article mentions four ways businesses can build a local client base. It discusses building a local SEO strategy, which helps a business feature in local search results for keywords such as "jewelry shops near me." A local search strategy also accounts for online reviews. Positive reviews from positive customer experiences can help build a reputation for a store in an area.  

The article also talks about pay-per-click (PPC) advertising, where search engines show your business for relevant search queries — you only pay for the clicks (or leads) you receive on your website. 

Similarly, social media can promote the neighborhood, educate buyers, announce products and offers, and even respond to comments from potential buyers.

Read the complete article on how digital marketing can help businesses get more leads. While the guide targets a real estate audience, the points it mentions are still relevant to other businesses, especially jewelry retailers that have a strong local presence and customer base.