Sales Strategy

Merrick, NY--If there's one kind of retail establishment that probably sees more angry customers than a jeweler ever will, it's an auto dealership. Jewelry hopefully doesn't need to be fixed often, whereas cars can leave one stranded at the most inopportune moment. Admittedly, a broken piece of jewelry--especially one that leads to the loss of a stone--may be more emotional for the customer, but being stranded isn't a recipe for good cheer either. But handling an angry customer the right way can result in a lifelong loyal customer. This video from a noted sales trainer in the automotive industry has some excellent tips that easily translate to the jewelry industry and help turn angry customers into lifelong customers. Click here to watch.