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How To Make the Most Out of Retail Store Visits January 30, 2024 (0 comments)


New York, NY--Retail store visits are an valuable practice for anyone involved in consumer goods, whether you're on the supplier or retailer side. Despite their significance, these visits are often underutilized or not fully capitalized.

[Photo by Mike Petrucci via Unsplash]

An article by Engage Consultants unpacks knowledge one can glean from a quality store visit, including a special offer for a free guide to maximize the efficacy of your store trips.

The Role of Retail Store Visits

The store is the ultimate battleground where branding efforts succeed or fail. All marketing initiatives, brand awareness, and customer engagement strategies are moot if they don't culminate in sales.

How well things are done in the store is crucial for your brand's success, making your visits to the store very important. Here, we can truly gauge the impact of our strategies and refine them for maximum effectiveness.

Gleaning Insights from Store Visits

Brand Activation Implementation: Inspect your latest brand activation on-site. It's not just about self-appreciation; it's about critical assessment and learning what could be enhanced.

Brand Presentation: Beyond activations, inspect how your brand stands out on the shelf. Stock levels, shelf positioning, visibility, pricing, and promotions affect your brand's in-store presence.

Competitor Analysis: Don't just measure your brand against KPIs; observe and deduce competitor strategies and tactics. Understanding their moves can provide insight into market dynamics and inform your strategy.

Retailer Strategy Insight: The store layout and merchandising reflect the retailer's broader strategy. By analyzing these aspects, you can deduce the retailer's goals and how your brand can align or capitalize on these insights.

Brand and Category Positioning: Assess how your category and brand align with the retailer's overall strategy. Discrepancies or alignments can reveal opportunities or areas for strategic adjustment.

Retailer Policy Navigation: Observe store-wide policies and exceptions. This knowledge can empower you in negotiations and strategy meetings with buyers.

Understanding Retailer Competitors: Visit competitor stores, not just for competitor brands but to understand the competitive landscape from the retailer's perspective.

Shopper Marketing Trends: Stay ahead by observing and learning from major and minor players in the market. This can reveal emerging trends and innovative marketing tactics.

Shopper Behavior Insights: Observing shoppers directly can offer invaluable insights into consumer behavior, preferences, and shopping patterns.

Check out the original article by Engage Consultants for more details.

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