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Sales Strategy

Inbound 4: Beginning To Plan Our Content |  July 04, 2018 (0 comments)


This is part 4 in a series. Read part 1 here. Read part 2 here. Read part 3 here.

Merrick, NY--Consumers don’t want to be sold to, they want to be educated. Today’s shoppers do an enormous amount of research prior to walking into your jewelry store. As such, we need to treat our marketing effort differently than we may have in prior years. Rather than being salesy, we need to be as helpful as possible. Doing “inbound” right makes you look like rockstars to your customers, because you’ll be building rapport, brand authority, and positioning yourself as the expert that they should go to when they’re ready to make their next purchase.

A store that can help a customer feel like they’re making a smart, well-informed decision will grab the business and keep the customer for years. Click here to continue reading on

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