Sales Strategy

Jewelry Brands Reveal Secret To Doubling Their Sales With TikTok August 22, 2022 (0 comments)

New York, NY--TikTok has emerged as a popular social media platform and drives high engagement among different age groups. More people are flocking to this platform every day. TikTok was the most downloaded application of 2021, beating other giants such as Facebook and Instagram.

[Photo by cottonbro via Pexels]

TikTok's growth makes it an ideal platform for marketers to invest themselves in jewelry brands that have realized this and are heading to this platform to make it a sales weapon. Here are some of the methods these jewelry brands have been using.

1. Sending gifts to influencers

Gifting influencers can be a great way to have them promote your product on their social channels. While established influencers might also want monetary compensation, newer and emerging ones will be glad to give you a shout-out, especially if you think your gift items are well desired.

2. Hopping on relevant trends

Everybody seems to be participating in TikTok trends. As a jewelry brand, ensure that you have a video on these trends, so more people notice you. Keep an eye on what established brands are doing and see if you can provide a fresh take on the same.

3. We love an unboxing video

Unboxing videos steal the day. A Google consumer insight even reveals that the amount of time people have spent watching unboxing videos on their phones is about the same as watching the holiday classic "Love Actually" more than 20 million times. Unboxing videos are fun, and designers should try to publish similar videos that reveal the unboxing process of a trending product. And make sure your packaging is fun!

4. Share your product's unique features

In a saturated mess, you'd want to be sure that you are unique. Make sure you talk about what makes your product stand out while you advertise or market your product on TikTok. Many others would be doing the same, so it would help if the marketing information you provide on your TikTok channel differs from your competitors.

Interested in learning more? Read this article on increasing sales through TikTok, which talks more about these points.