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Jimmy DeGroot: How to Build Strong Relationships November 14, 2023 (0 comments)


Green Bay, WI--Building and nurturing strong relationships is a cornerstone habit of successful sales professionals. Salespeople who excel in this habit do more than just complete transactions; they establish genuine connections with customers.

You do this through building rapport, utilizing your CRM effectively, this means know how to use it, it’s features and be diligent to checking it every day as part of your to-do list. By gathering and knowing a customer’s name, preferences, and previous purchases, you can connect with them on a meaningful level to create customers for life. Long-term customer relationships are huge in this business because they lead to repeat business, referrals, and brand loyalty.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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