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Jimmy DeGroot: The Reasons Why People Don’t Buy October 19, 2023 (0 comments)


Green Bay, WI--When was the last time you asked that of yourself or a fellow salesperson when a customer walked out without buying?

We often think our closing ratios are higher than they are, and we rest in the comfort of the sales we do make. But simply making a habit of asking this question without being defensive about it can really help you get better as a sales team and an operator.

I encourage you to ask the question after the customer leaves (when and where appropriate), in your morning huddles and in your weekly staff meetings. Perhaps it was something you could have done better in your sales conversation. If so, learn from the experience and apply it. Grow through it. Or maybe it was something about the store. You didn’t have the product they wanted, or you didn’t offer the service they needed or maybe they were allergic to the store mascot Daisy the shih tzu.

You can learn a lot about your store and your team by asking simple questions.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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