Sales Strategy

Columbus, OH—Just because your product has a higher price tag than a competitor’s doesn’t mean there isn’t greater value in it. What it does mean is that customers don’t see the justification for the price delta.

That’s why they call it selling, says noted trainer S. Anthony Iannarino, author of thesalesblog.com. Your job as a salesperson is to make the situation unequal and influence the buying decision in your favor. Read his lesson here about how to justify value and the price of buying from you vs. a cheaper competitor.