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Majority Of Shoppers Still Would Rather Communicate Through An Associate, Not A Device July 08, 2015 (0 comments)


New York, NY—A new study by retail marketing firm Interactions and reported on contradicts some earlier findings about consumer shopping behavior. Counter to other studies, Interactions’ study of 500 consumers found the majority of shoppers would rather communicate with a retailer through a store associate than with a mobile device. Slightly more males (60%) than females (56%) prefer store associates over mobile communication, and 67% of men and 64% of women surveyed also said they purchased additional items based on a store associate’s recommendation.

Neither group were heavy shopping-app users—only 10% of men and 2% of women regularly shop through a retailer’s app—but those who do are very heavy users. 80% of women and 77% of men who downloaded a retailer’s app used it even while in-store.

While numerous surveys reinforce that shoppers still prefer the in-store experience, not accepting mobile payments can be a turnoff to more than one-third of shoppers.

Read the entire article here.

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