Sales Strategy
Maximize Your Holiday Marketing with Augmented Reality Technology November 17, 2023 (0 comments)
Washington, DC--The holiday season is critical for retailers, presenting a unique opportunity for increased consumer spending and lasting brand impact. Augmented reality (AR) emerges as an essential tool, placing consumers at the forefront of interactive brand stories. Web-based AR (WebAR) further simplifies this process, operating within web browsers without app downloads.
[Photo by UNIBOA on Unsplash]
Boosting Sales and Online Engagement
An article in Marketing Dive looks at how WebAR blends the convenience of online shopping with the in-store browsing experience. Customers can virtually try products in their environment, fostering a more intimate and personalized shopping journey. It gives the example of Bloomingdale, which utilized WebAR for its 150th Anniversary Collection, resulting in a 22% boost in shopping conversion and a 38% increase in engagement rates.
The article states that customers are ready to pay up to 40% more for products they can preview through AR. This technology encourages purchases, enhances post-purchase satisfaction, and reduces return rates post-holidays.
Revitalizing In-store Shopping with AR
AR also redefines in-store shopping experiences. Retailers can integrate AR-powered games and challenges, offering exclusive discounts and engaging activities. Microsoft's "Minecraft Quest" at Big W stores in Australia is an example, leading to a 250% increase in product sales and significantly higher customer engagement.
Creating Unforgettable Brand Connections
The holiday season calls for unique brand-customer interactions. AR offers a platform for memorable experiences, from interactive showrooms to engaging brand games. According to Accenture, half of the consumers recall brands more vividly when engaged through immersive technologies.
Coca-Cola's Treecording WebAR campaign in South America is a notable example. It transformed sound waves into virtual Christmas trees, achieving over a million unique visits with a high share rate, demonstrating the power of AR in creating personal and shareable brand experiences.
Learn more in the entire article on Marketing Dive.
Check out Bloomingdale's campaign below: