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Boost Retail Sales with In-Store Media Strategies December 04, 2023 (0 comments)


New York, NY--Despite the rise in e-commerce, a large section of U.S. retail sales still occur in physical stores. This presents a prime opportunity for retailers to use in-store media to increase sales, especially as the digital landscape shifts away from third-party cookies.

[Photo by Terje Sollie via Pexels]

Engaging Unengaged Customers

Retailers often encounter customers who visit but don't engage deeply with their brand. In-store retail media can recapture the attention of these potential buyers.

In the report, Garrett Dodge, CEO of Rockbot, highlights the trend towards creating an immersive omnichannel experience, combining audio, video, and digital signage.

Interactive methods like touch screens and kiosks engage customers, providing product information and creating memorable impressions.

Targeted Brand Promotions

Personalized marketing is key to connecting with customers. Retailers can tailor their messages by using data on customer preferences and purchase history.

This approach includes personalized mobile marketing and in-store digital signage that displays real-time promotions. Such targeted content can alert customers to exclusive offers and create a sense of urgency.

Enhancing Customer Experience and Loyalty

In-store retail media is instrumental in improving customer experience and building loyalty.

Retailers can offer more engaging shopping journeys through personalized recommendations and targeted promotions. This not only satisfies customers but also aids in gathering feedback essential for building long-term relationships.

Learn more in the entire Forbes report here.

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