New York, NY—Platinum Guild International is launching an exciting new program to honor the nation’s most talented platinum sales professionals, the Platinum Hall of Fame. The sales professionals recognized within the program consistently earn more profit for their store and themselves through sales of platinum jewelry, while giving bridal customers what they want. According to a PGI/Millward Brown consumer study conducted earlier this year, 77% of bridal consumers said that platinum was either their first choice or a serious consideration.
PGI provides education and sales support to its Preferred Platinum Partners to equip sales professionals with the tools they need to effectively sell platinum. Mystery shoppers visit stores throughout the U.S. to evaluate the in-store experience and identify sales professionals who demonstrate exemplary platinum product knowledge and customer care. Sales professionals who achieve a perfect score of 100% on a mystery shopping evaluation report receive the honor of induction into the Platinum Hall of Fame.
"We created the Platinum Hall of Fame to recognize and honor exceptional sales professionals who are passionate about platinum,” says PGI-USA CEO Huw Daniel. “These individuals epitomize what it means to be a successful sales professional. They are dedicated to their jobs by staying current on platinum training, and they understand today’s consumer, which enables them to connect with customers on an emotional level. We are excited to welcome the inaugural class."
The Platinum Hall of Fame honorees each received a framed Certificate of Recognition, letters of congratulations to both themselves and their storeowner or manager, and a beautiful platinum lapel pin identifying them to peers and customers as a platinum expert.
How can you become the next honoree? First, ensure your store is a Platinum Preferred Partner. Next, visit platinumlearning.com to complete PGI’s online sales training program. Then be sure to offer platinum first to every bridal customer that visits your store. Your customers and your bottom line will thank you, says PGI.