Sales Strategy
Plumb Club Adds Extra Podcasts To Help Boost Holiday Sales November 04, 2020 (0 comments)
New York, NY--The Plumb Club is adding three episodes to its popular podcast series, designed to help retailers improve their business. The series, typically introducing two new episodes per month, has enjoyed thousands of downloads since its launch in April 2020.
For the months of November and December, The Plumb Club will add an additional podcast each month to its library, culled from members' expertise in different areas of the jewelry industry. The subject matter cuts across a variety of areas from marketing to operations to product knowledge, all delivered by long-term successful leaders within the industry.
November podcasts include:
Content Is King: Ellen Seckler and Sam King, the marketing and creative forces of Citizen Watch Co., break down the elements of content marketing and how to get the most out of this effective tactic that helps give life to a brand story. Additionally, they go through the creation of a yearly plan, the balance of storytelling vs product knowledge, how to evaluate the quality of content vs the brand quality standards and the importance of starting with a complete creative brief that outlines the objective and use of the content being created. Further, they discuss finding the best content providers.
Diamond Recycling – Your Guide to Re-purposing Loose Diamonds: Jonathan Goodman Cohen of I.B. Goodman highlights the potential value and invisible assets that many jewelry retailers have stored in their vault, much of it loose diamonds from “take-outs” or parcel leftovers. He takes the listener through how to recycle these assets into new, profitable and fast-selling merchandise, giving practical and straightforward insight that can yield a predictable return on investment.
Pearl Care & Maintenance: Fran Mastoloni of Mastoloni Pearls highlights how “one size does not fit all” when it comes to caring for and storing pearls and pearl jewelry. He provides knowledge on how retailers can properly maintain their pearl inventory, and valuable, yet easy tips that sales associates can impart to consumers about the nature of pearls, and how best to preserve their unique and incomparable beauty.
The Plumb Club podcasts provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab: https://plumbclub.com/resources/