Sales Strategy

Plumb Club’s July Podcasts Underscore Importance Of A Retailer’s Digital Strategy July 14, 2021 (0 comments)

New York, NY—Following the publication of The Plumb Club Industry and Market Insights 2021, the organization’s latest podcasts address the importance of a retailer’s digital strategy. 

In the recently published research document, findings revealed that 33% of consumers rate a retailer’s website as the number-one influencer of a jewelry purchase. The Plumb Club’s July podcasts from expert club members illustrate the importance of having a digital strategy that can make sales happen, even when a retailer cannot interact directly with the customer. 

In The Importance of Images, Kye Ehrlich discusses how in our modern world many sales happen online where a retailer has little opportunity to interact with a customer directly. Ehrlich is the head of photography and graphic art at The Marathon Company, a privately-held, third-generation family business founded in 1897 and the makers of the Kiddie Kraft, LeStage, and Essentials by Marathon brands.

Providing statistics on a consumer’s website actions, Ehrlich details how important the images used are to sales, underscoring that we are reliant upon “visual language” to draw customers in and prove to them the quality of products that are being presented. He provides listeners with several options and helpful tips on getting needed imagery either via vendor/suppliers or outside agencies. Additionally, he offers insight on how to create needed images in-house effectively and inexpensively with minimal equipment. 

The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab.