Sales Strategy

Retail Predictions for 2023 Highlight Changes in Shopping Environment December 29, 2022 (0 comments)

New York, NY--There have been drastic changes in the retail landscape over the past few years, considering how consumer expectations have evolved.

[Photo by Andrea Piacquadio via Pexels]

The digital and physical world integration has seen brands catching up to revamp their strategies. Rethinking the way people shop and anticipating future trends can help brands stay a step ahead of their competitors.

A report highlight nine retail predictions for 2023 that businesses need to keep into account brands 

The first trend, as pointed out in the report, is brands prioritizing in-store investment over e-commerce. Per the report, researchers found that 67% of marketers are investing in engaging in-store experiences to attract people to the store. This suggests a shift in retailers' focus — from e-commerce to an in-store retail experience.

The second trend notes that shoppers will become more independent due to digital solutions — a trend expected to rise as the internet shapes shopping behaviors. 

Some other trends mentioned in the report include in-store omnichannel being more crucial, brands becoming more aware of Gen-Z needs, inflation creating cost-conscious customers, and brands prioritizing brand identity.

Learn more about these in the entire report.