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Smiling Rocks Introduces New Bridal Collection June 09, 2021 (0 comments)


New York, NY--Smiling Rocks launches its new Bridal collection, Smiling Brides, this June 2021 in New York, featuring 6 different lab-grown diamond shapes with 6 different settings. It is set to launch in 100 stores in the USA and around the world. Images Credit: Smling Rocks

The anticipation is over with Smiling Rocks' new engagement and wedding jewelry is launched for the upcoming wedding season. It offers its retail partners an exclusive Bridal program showcasing fancy and round diamonds for the special day. The rings are available in three different center stones, 1ct, 1.5ct, and 2ct. The rings are in 6 different styles with 6 different lab-grown diamond shapes (round, cushion, pear, emerald, princess, and oval).

Smiling Rocks has added its brand identity mark for the Engagement rings with lab-grown blue and pink diamonds on the shank. The color stones symbolize 2 individuals embarking on a new journey together. A perfect moment for “YES” in every couple’s life. Every piece has a story for the brides to create a symbol of love and affection from their partner that will be with them forever.


The Smiling Brides Program is designed for the convenience of our retail partners where they are able to showcase all the designs in one display with all 39 styles as shown below.

“Our retail partners can easily present all the classic designs in one given display, if any consumers are buying an engagement ring, 7 out of 10 are buying the classic designs we offer. There is no room for consumers to walk out the store without picking a ring.” says CEO and Co-founder of Zulu Ghevriya.

Smiling Rocks jewelry not only is breathtaking but also ethical and transparent. Each diamond is inscribed with the logo and identifies the diamond’s origin and source transparency.

The brand’s mission is to give back with each piece of jewelry purchased through its Smiling Rocks Foundation. The brand supports 4 major sectors, Environmental protection, Medical Support, Education Support, and Animal Protection. Consumers who purchase from Smiling Rocks can inform the brand which sectors they would like their purchase to support. It’s the brand’s effort to extend the chain of smiles from the consumers to the community.

About Smiling Rocks:
Smiling Rocks is a lab-grown diamond jewelry brand based and born in New York. It works on a philanthropic model where it gives back a certain % of its revenue to its charity partners through consumer’s choice of charity. 

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