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Brand News: BELLARRI Ad Campaign; Chris Matty To Uneek; Rosy Blue Buys Stake In Leo Schachter; More April 18, 2018 (0 comments)


Chris Matty Joins Uneek Jewelry Team

Los Angeles, CA—Chris Matty has joined Uneek Jewelry to further develop its presence in the eastern United States. His title will be regional vice president of sales for the eastern region.

Matty, who grew up in San Diego with a jewelry-industry pedigree, has thrived in the luxury sphere, working with Mercedes Benz and Cadillac automotive brands, and, most recently, Gumuchian and ColorMasters. In each of his four years with Gumuchian, he managed current accounts and created new partnerships with high-end stores in his western territory. 

With Matty’s recent move to the East Coast and Uneek's desire to increase business in the region, it was a perfect fit, says Uneek president and CEO, Benjamin Javaheri. "Combine Chris’s impressive background in high-end luxury with his infectious energy and passion, you can understand why we at Uneek are excited for him to be joining our team... I welcome Chris to the Uneek Jewelry family!"

"I'm so excited to be a part of such a wonderful team," echoed Matty. "Not only has Benjamin created such an exquisite collection of jewelry, he has also built a team behind him that is forward-thinking and adaptive to the changes in our industry. I'm proud to represent him and join the Uneek family."

Related: Uneek Promotes Shopper To VP


BELLARRI Launches New High-Fashion Video And Print Campaign For 2018

Scottsdale, AZ--Romance and dreams come alive in BELLARRI’s new advertising ad campaign, set to launch in May 2018. The theme continues to be “BELLARRI….Moving Fashion Forward!”

The new ad campaign features high fashion videos and print ads which highlight the versatility and breadth of the brand, as well as designer Bellarri’s new pieces for this year. Click here or on the image below to get a sneak preview:

It will be launched in conjunction with a fresh, interactive BELLARRI website early next month, says Robin Adleman Kraut, company spokesperson. The media campaign will be featured in both industry and consumer publications (fashion, news, luxury, and travel media outlets), as well as cable outlets domestically and internationally. 

It will be available to all BELLARRI retailers in all markets. Print ads and commercials will be tailored for each retailer’s needs and demographics. 

Related: BELLARRI's 2017 brand video.


Rosy Blue Buys Minority Stake in Leo Schachter

New York, NY—An isolated occurrence or a sign of continued industry contraction? Indian global diamond powerhouse Rosy Blue has become a minority investor in Leo Schachter, the global diamond powerhouse based in New York. A published statement said the companies are seeking to “create operational efficiencies by tapping into each other’s vast processing and administrative infrastructure around the globe with a view to delivering even better value to our respective clientele.”

The two organizations have had a 30-year trading relationship. The Schachter family will retain majority ownership of Leo Schachter Diamonds, which will continue to operate independently with its current executive team, said the release.


Stuller To Offer GIA Melee Analysis Service At HQ Building

Lafayette, LA—Stuller Inc. announces a new strategic service arrangement with GIA (Gemological Institute of America) to offer GIA’S Melee Analysis Service at its global headquarters in Lafayette, LA. Melee used at Stuller’s facility will be screened on-site by GIA staff independently operating the GIA-owned analytical instrumentation in a dedicated, secured space.

“GIA is the most trusted gemological authority in the industry,” says Stanley Zale, Stuller’s vice president of diamonds and gemstones procurement. “Therefore there is no one better than GIA for Stuller to rely on to deliver on our commitment to correctly represent the product we are selling.”

“Locating our service within Stuller’s premises allows GIA to rapidly and efficiently analyze a higher volume of melee diamonds, helping to protect the consumer and ensure their confidence in the most prevalent stones in the market,” adds Thomas M. Moses, GIA executive vice president of laboratory and research.

Related: GIA Demonstrates Prototype Mounted Gem Testing Device

The GIA Melee Analysis Service quickly and accurately separates natural, untreated diamonds from simulants, synthetics, and HPHT treated natural diamonds, and sorts natural untreated diamonds by color range. It screens round D-to-Z color melee from 0.9mm to 4.0mm.

 “This commitment includes adherence to GIA grading standards, as well as giving our customers the highest possible level of assurance that we are accurately describing all diamonds being sold,” adds Zale.

Left to right: Mitchell Lyn, metrology technician, GIA; Binh Duc Nguyen, manager of operational analytics, GIA; Amber Corley, diamonds inventory planning analyst, Stuller; Juanita Guidry, diamonds purchase reviewer, Stuller; Linda Lassalle, diamonds and gemstones receiving and inventory control coordinator, Stuller; Tom Moses, executive vice president and chief laboratory and research officer, GIA; Danny Clark, president, Stuller; and Stanley Zale, vice president of diamonds and gemstones procurement, Stuller.


Lab-Grown Diamonds Fund Micro-Loans For Low Income Women

Chicago, IL—M. Geller Diamonds announces its lab grown diamond brand, New Dawn Diamonds, will partner with Kiva, a non-profit organization that helps helps low income women in over 80 countries to secure micro loans and create better futures for themselves.

Kiva’s work moves beyond charity by empowering women in developing countries to start and grow their businesses, creating a sustainable solution to poverty around the world. These businesses bring independence and opportunity by creating a reliable source of income that lifts these women, their families, and their community out of poverty.

Women in develping countries, such as this mother in Kenya, can lift their families and communities out of poverty with the help of microloans.

“We’re very excited to be supporting Kiva,” said Marc Geller, CEO of M. Geller Diamonds. “It’s our way to give back. We’ve started a matching loan fund with Kiva and we will be growing it every time we sell a New Dawn Lab Grown Diamond.”

“Our mission is exemplified by the words ‘Dreams are universal, opportunity is not’,” continued Julie Costello, development Coordinator manager at Kiva. “When we work with partners supporters like M. Geller, we know we can help so manymore women women will be able to realize their dreams.”

The New Dawn brand offers authorized retailers complete marketing support including print, in-case, and digital assets. The product assortment includes a wide inventory of loose lab grown diamonds and finished goods.

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