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The Month In Review: June June 28, 2017 (0 comments)
Merrick, NY—As the industry kicks back for a post-show breather and heads into summer, many breathed a sigh of relief as the Las Vegas shows proved better than expected. Many challenges remain, of course, but the buyers attending the shows proved that a significant portion of the industry is adapting. A key leading independent retailer stood decades of tradition on its head when he urged fellow retailers to focus on technology first and gemology second. After its initial launch campaign last year, the Diamond Producers Association announced its commitment to spend $50 million on generic diamond advertising in 2017 and beyond while De Beers’ Forevermark brand puts female self-purchase—a long ignored segment of the diamond market—front and center of its marketing.
In case you missed any, here were the top jewelry industry stories in June:
Finally, It’s Back! Diamond Producers Association To Invest $50 Million In Generic Marketing
Forevermark To Target Women In Its 2017 Advertising Blitz
The Millennial Marriage Proposal
Head-On #17: Observations—Las Vegas Jewelry Week Better Than Expected
Top Independent Jewelers On Survival: Learn Technology, Not Gemology
NPD Research Shows Branded And Lab-Grown Diamonds Up; Watches, Designer Jewelry Struggling
Guest Editorial: Global Insights From Las Vegas On Trends In The Jewelry And Gemstone Markets
Affluent Trump Supporters And Milliennials Most Likely To Buy Jewelry
The Five Stages Of Profitable Retailing: What To Do If It Doesn’t Sell