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Research Underscores Importance Of Social And Digital Media For Jewelry Buying Decisions July 21, 2021 (0 comments)


New York, NY—Additional findings from The Plumb Club Industry & Market Insights 2021 underscores the importance of digital media in consumer jewelry shopping. The study reveals how online and social media platforms are key drivers when making jewelry purchasing decisions and how a consumer utilizes these platforms across computer, tablet, and mobile devices when researching jewelry. 

The comprehensive consumer insight section provides these findings:

Related: Facebook Remains The 800-lb. Gorilla

The survey was a multi-focused study initiated by The Plumb Club, a coalition of 45 suppliers to the jewelry and watch industry, with the help of Paola Deluca of The Futurist, and Qualitrics. The study polled 1,049 men and women from the ages of 25-60 with a focus on 10 “test markets” across the United States. Respondents had all attended some college or higher, had a combined household income of at least $75K/year and claimed to have either purchased jewelry in the past year and/or were intending to purchase jewelry in the upcoming year.

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