Sales Strategy

Stuller Launches ‘Year of the Wedding’ With New Ideas For Retailers January 13, 2021 (0 comments)

Lafayette, LA—Although engagement ring sales have been brisk, 2020 was a tough year for weddings as the coronavirus pandemic upended many couples’ wedding plans. But as vaccines become available and the world looks forward to a hopeful end of the pandemic restrictions, couples are beginning to plan weddings again.

Stuller Inc. is focused on providing jewelers with everything they need to make their customers’ dreams come true in 2021. Stuller offers a complete assortment of bridal options, from mountings and findings to diamonds and gemstones and flexible “3C” designs. (The Knot’s 2020 Engagement and Jewelry Study shows 48% of couples who bought an engagement ring last year had some degree of personalization.)

Stuller also offers its ever&ever® bridal jewelry collection, designer bridal collections, and all the tools, materials, and resources retailers need to create a memorable custom experience.

“While we know some weddings might look different this year, brides are focusing on what is most important, and jewelers will no doubt have a starring role in each ‘happily ever after’,” says Alex Stuller, senior bridal director. “That’s why our team has curated collections of classic, contemporary, and on-trend products we know your customers will love.

Stuller offers a wide selection of styles, such as the delicate rings at top of page or one like this, which hits on two trends: three stone rings and big centers.

Throughout the year, Stuller is also producing a collection of photos, videos, and other marketing materials that are free for jewelers to use. “We will be uploading fresh content to assist jewelers in their marketing efforts as well,” says Morgan Waters, executive director of marketing services and events. “Stuller is the destination for all things wedding.”

To learn more, visit Stuller.com/YearOfTheWedding.