Sales Strategy

Toledo, OH--Social and digital marketing has changed more than just how retail jewelers market themselves, it's changed how we communicate. So, why then are so many salespeople still selling the way they always have? Fruchtman Marketing's Shane O'Neill chats with Daniel Gordon of The Diamond Cellar, the five-store chain based in Columbus, OH. Having been in the retail jewelry sector all his life, Gordon's passion for digital and social marketing changed not only how he marketed as a jeweler, but how he connects to his customers. Click here or on the image below to watch the interview.