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Why Retailers Should Make Videos a Strategic Priority in 2023 January 21, 2023 (0 comments)


New York, NY--In 2023, video is becoming an increasingly important strategy for jewelry retailers looking to stand out in the crowded e-commerce market. Using video, retailers can showcase their products dynamically, highlighting their jewelry's intricate details and craftsmanship. Additionally, videos can educate customers on the care and maintenance of their purchases, creating a more informed and satisfied customer base.

[Photo by Jose Francisco Fernandez Saura]

Videos have been the priority for a while. In 2020, B2B companies found product videos to be the most effective content for increasing sales. Additionally, many companies created how-to and explainer videos, training videos, and social ads. This is supported by the fact that 47% of global B2B marketers reported creating training videos, and 41% reported developing social ads. These videos effectively share details about their business and products, which can help drive sales.

It could be time for retailers to try adding to the available advertising options. It's also an option to consider when thinking of remodeling your store. An article looks at a few innovative ways retailers can work with video to get into the customers' hearts and minds.

The first point talks about the widespread usage of video in product demos. This would lead to customers making a more informed purchase decision. Some other points mentioned in the article are virtual try-on, interactive videos, and personalized shopping experiences. The last important point that the post mentions is shoppable runway events. 

What are shoppable runway events?

Retailers can leverage live events like product launches and fashion shows to engage with customers and drive sales. By making these events interactive and shoppable, retailers can reach a wider audience and build engagement with customers who cannot attend in person. One example is Vogue American Express Fashion's Night Out, which successfully implemented this strategy.

Learn more about these in the entire post on LinkedIn.

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