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The Month In Review: November November 29, 2017 (0 comments)

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Merrick, NY—And the holiday season kicks off! In November, the Diamond Producers Association kicked off its second series of “Real Is Rare” generic diamond marketing advertisements for TV and other media. The average engagement ring price rose 25% to top $6,000; GIA found a fake inscription on a synthetic diamond (left), the next possible frontier in the war for honesty. Lisa Bridge was tapped to be both the youngest and first female head of Ben Bridge Jeweler, and the industry bid a sad farewell to both a respected diamond broker and a former retail jeweler. In case you missed any, here were the top stories of November:

Average Engagement Ring Price Jumps 25%

DPA’s Second ‘Real Is Rare’ Ad Campaign On Target To Drive 450 Million Impressions

White Noise: Getting Heard, Getting Real, And Getting Followers On Social Media

The Question Every Business Owner Needs To Ask

Lisa Bridge Tapped To Helm Ben Bridge Chain

Trendspotting: The Jewelry Looks Your Customers Are Seeing (And Seeking) Now

In Memoriam: Mark Boston And Molly Mednikow

GIA Finds Fake Inscription On Synthetic

How To Work Smarter, Not Harder

The Centurion Video Series: How To Handle The ‘I Want To Think About It’ Objection. More here and here.

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