Merrick, NY—And the holiday season kicks off! In November, the Diamond Producers Association kicked off its second series of “Real Is Rare” generic diamond marketing advertisements for TV and other media. The average engagement ring price rose 25% to top $6,000; GIA found a fake inscription on a synthetic diamond (left), the next possible frontier in the war for honesty. Lisa Bridge was tapped to be both the youngest and first female head of Ben Bridge Jeweler, and the industry bid a sad farewell to both a respected diamond broker and a former retail jeweler. In case you missed any, here were the top stories of November:
The Centurion Video Series: How To Handle The ‘I Want To Think About It’ Objection. More here and here.