Sales Strategy

Editorial: Why Do Fashion Lovers See Investment Jewelry Differently Than Jewelers? May 12, 2021

Helping Retailers Understand How Innovation And Technology Can Aid Sales May 12, 2021

Studying Jewelry Sales Motivation: The ‘Contract’, Productivity, Rewards, More May 07, 2021

Roberto Demeglio Thru Extend Luxury Offers A New Twist To The Classic Tennis Bracelet May 06, 2021

Entrepreneur: How to Grow Your Business When Customer Behaviors Change May 05, 2021

(Sales) Counter Intelligence: Scientific Study Proves Platinum Beats White Gold For Security, Gem Setting May 05, 2021

Social Media Roundup: Retailers’ Posts That Celebrate Mom May 05, 2021

How Jimmy and The Guy Who Gave Him His Start in Jewelry Got Their Starts April 30, 2021

NAJA to Present 4 Webinars on Building an Appraisal Business April 29, 2021

Zachary’s Jewelers Transforms Kids’ Ideas Into Gifts For Mom April 28, 2021

Editorial: How To Tell Who Can Afford Expensive Jewelry When Sartorial Rules No Longer Apply April 28, 2021

Shopify: Google Is Prioritizing Site Speed. Are You? April 28, 2021

Walking It Back: Of Course We Need Their Budget! April 23, 2021

4 Quick Ways to Speed Up Your Jewelry Store’s WordPress Sites April 21, 2021

NDC: These Are The Top 5 Diamond Jewelry Trends Your Customers Want For Fall April 21, 2021

5 Key Learnings To Consider When Speaking To Gifters Vs. Self-Purchasers April 21, 2021

SSEF Launches Free Online Gem Courses In Three Languages April 19, 2021

Stop Asking for their Budget! April 16, 2021

Sharpening Your Diamond Sales “A-Game” With The Web and Digital Technology April 14, 2021

The New Jewelry Salesperson - Your Next Hire for the Digital Age April 14, 2021

Retail Customer Experience: 5 Top Ways Smaller Retailers Can Defeat Amazon April 14, 2021

Findings In Latest PGI Consumer Study Look Good For Fine Jewelry April 14, 2021

Crafting Your Store’s Non-Negotiable Customer Service Standards April 09, 2021

Cusp Of A Paradigm Shift? Signet Leaps Into Jewelry Rental Category April 07, 2021

Is Your Online Vs. Offline Experience Broken? April 07, 2021

Video: The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview April 07, 2021

The Difference Between a Customer and a Client April 07, 2021

How Sell More Jewelry By Using ‘Mirroring’ Correctly to Connect With Your Customer April 02, 2021

Caribbean Jewelry Designer Finds Success By Adding An Art Gallery March 31, 2021

Editorial: Is Motivation Better By Carrot Or Stick? Harvard Business Review Says Neither March 31, 2021