Sales Strategy

5 Key Learnings To Consider When Speaking To Gifters Vs. Self-Purchasers April 21, 2021

SSEF Launches Free Online Gem Courses In Three Languages April 19, 2021

Stop Asking for their Budget! April 16, 2021

Sharpening Your Diamond Sales “A-Game” With The Web and Digital Technology April 14, 2021

The New Jewelry Salesperson - Your Next Hire for the Digital Age April 14, 2021

Retail Customer Experience: 5 Top Ways Smaller Retailers Can Defeat Amazon April 14, 2021

Findings In Latest PGI Consumer Study Look Good For Fine Jewelry April 14, 2021

Crafting Your Store’s Non-Negotiable Customer Service Standards April 09, 2021

Cusp Of A Paradigm Shift? Signet Leaps Into Jewelry Rental Category April 07, 2021

Is Your Online Vs. Offline Experience Broken? April 07, 2021

Video: The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview April 07, 2021

The Difference Between a Customer and a Client April 07, 2021

How Sell More Jewelry By Using ‘Mirroring’ Correctly to Connect With Your Customer April 02, 2021

Caribbean Jewelry Designer Finds Success By Adding An Art Gallery March 31, 2021

Editorial: Is Motivation Better By Carrot Or Stick? Harvard Business Review Says Neither March 31, 2021

A. Jaffe’s Sam Sandberg Headlines Branding Podcast For Independent Jewelers March 31, 2021

How to Create the Best Virtual Customer Meetings March 26, 2021

Editorial: Shortsighted Fashion Strategy Creates Jeweler Opportunity March 22, 2021

Putting Repairs Front And Center Is Key To Centenarian Jeweler’s Longevity March 22, 2021

Do You Need a Trainer or a Coach? March 22, 2021

No More Pinballs March 19, 2021

New Podcasts Help Retailers Focus On Both Creating And Meeting Consumer Desire March 17, 2021

Selling The Top (Ok, The Only) Trend From The Grammys: Beyoncé’s Show-Stopping Earrings March 17, 2021

PA Jeweler Hosting Diamond-Studded Mother’s Day Giveaway March 16, 2021

U.S. Silver Jewelry Sales Showed Resilience and Strength in 2020, Optimism Continues For Category in 2021 March 16, 2021

Celebrity News: Holly Willoughby Wears Yoko London For Dancing On Ice Finale March 15, 2021

The First Thing a New Retail Salesperson Should Learn March 12, 2021

Indeed.com: 9 Unique Sales Training Ideas To Try March 10, 2021

How To Boost Sales With Visual Merchandising Techniques March 10, 2021

Are You Convinced You’re As Good As You Really Are? March 10, 2021